Top Five Do's & Don'ts of DIY Product Photography

My article on the Top Five Do's & Don'ts of DIY Product Photography posted online today on the PickFu Marketing Blog! Check it out!

Ferrari F360

Sometimes the products I photograph are big; and sometimes they're bigger. Need I say more? See all the photos here: http://www.greatproductshots.net/Automotive/

Kozak Micro - August 2014

Last month, I completed another photo shoot for my friends at Kozak Micro Adjusters. For over 30 years, Kozak Micro has been a leader in the precision components industry. Family-owned and based in Randolph, New Jersey, the company provides superior craftsmanship and quality at competitive prices.


As I mentioned in an earlier blog post, the challenge for me as a photographer is reproducing - in visual form - the exquisite engineering of these products. For starters, many of them are smaller than a dime. They also have highly reflective surfaces. Using macro-photography and focus-stacking techniques allows me to capture detail despite their small size. Using jewelry lighting techniques allows me to make these high precision products really shine.


Much appreciation to Kozak Micro for their continued business. And as always to my readers, please email me with questions or leave your comments below.

Leggett's - Part 2

As I mentioned in a prior blog post,  Leggett’s Sand Bar in Manasquan NJ, sustained massive damages during Superstorm Sandy. Happily they were able to bounce back and rebuild - quite literally - their business. Last time I photographed the interior of the bar and redesigned restaurant, as well as some menu items. This time they had me photograph the building's exterior, freshly painted to match the building's art deco design, as well as the completely new patio area for outdoor dining and entertainment. Please visit Leggett's and all the other Jersey Shore destinations affected by the storm this summer to show your support while having a great time. Special thanks to All Aboard Marketing Group for setting up this shoot.

Leggett's Sand Bar

In honor of the upcoming Memorial Day Weekend, I wanted to mention that earlier this year I had an opportunity to photograph Leggett’s Sand Bar in Manasquan NJ. Leggett’s is a legendary Jersey Shore night club and restaurant that sustained massive damages during Superstorm Sandy. Happily they were able to bounce back and rebuild their business. First, I got to shoot the interior and exterior of the building and then I got to shoot some of their menu items. (The great thing about photographing food is getting to eat it afterwards. That hot fudge sundae was awesome!) Please visit Leggett’s and other Jersey Shore venues this Memorial Day Weekend and all summer long, and show we are indeed “stronger than the storm”. Learn more about Leggett’s at http://www.leggetts.us/

Special thanks to All Aboard Marketing Group for setting up the shoot. All Aboard is one of New Jersey’s newest and best digital marketing operations. From social media to websites to print advertising and videos, they do it all. Please check out their website at http://www.allaboardmarketinggroup.com/

Sippy cups, pacifiers and baby toys...

At the end of last year NUK USA hired me to shoot some of their new Gerber baby products. Who knew sippy cups, pacifiers and baby toys could be so much fun... Special thanks to Revolution Digital www.revolutiondigital.com for setting up the shoot.

Architectural Interiors - Tommy Fox's, Bergenfiel, NJ

I always enjoy photographing new things. Last month I got a chance to shoot some architectural interiors at Tommy Fox’s bar & restaurant in Bergenfield, NJ. Tommy’s is a great place to wind down and enjoy some distinctly Irish food and drink. The challenge shooting interiors is balancing the interior light with outside light, as well as avoiding geometric distortion when shooting with a wide angle lens. I think we did OK on both fronts. For more information about Tommy Fox’s visit http://www.tommyfoxs.com/. To see more photos from the shoot and my other commercial photography work, please visit www.greatproductshots.com and click on the “Architectural” tab under Photo Galleries. BTW - special shout out to All Aboard Marketing for arranging the shoot and constructing Tommy’s new website.