Thanks for visiting my blog. I am professional photographer and videographer based in Northern New Jersey.Please contact me for more information on my business and how I can help yours. Peter Alessandria
Monday, August 4, 2014
Kozak Micro - August 2014
Last month, I completed another photo shoot for my friends at Kozak Micro Adjusters. For over 30 years, Kozak Micro has been a leader in the precision components industry. Family-owned and based in Randolph, New Jersey, the company provides superior craftsmanship and quality at competitive prices.
As I mentioned in an earlier blog post, the challenge for me as a photographer is reproducing - in visual form - the exquisite engineering of these products. For starters, many of them are smaller than a dime. They also have highly reflective surfaces. Using macro-photography and focus-stacking techniques allows me to capture detail despite their small size. Using jewelry lighting techniques allows me to make these high precision products really shine.
Much appreciation to Kozak Micro for their continued business. And as always to my readers, please email me with questions or leave your comments below.
Thursday, July 17, 2014
Leggett's - Part 2
As I mentioned in a prior blog post, Leggett’s Sand Bar in Manasquan NJ, sustained massive damages during Superstorm Sandy. Happily they were able to bounce back and rebuild - quite literally - their business. Last time I photographed the interior of the bar and redesigned restaurant, as well as some menu items. This time they had me photograph the building's exterior, freshly painted to match the building's art deco design, as well as the completely new patio area for outdoor dining and entertainment. Please visit Leggett's and all the other Jersey Shore destinations affected by the storm this summer to show your support while having a great time. Special thanks to All Aboard Marketing Group for setting up this shoot.
Thursday, May 22, 2014
Leggett's Sand Bar
In honor of the upcoming Memorial Day Weekend, I wanted to mention that earlier this year I had an opportunity to photograph Leggett’s
Sand Bar in Manasquan NJ. Leggett’s is a legendary Jersey Shore night club
and restaurant that sustained massive damages during Superstorm Sandy.
Happily they were able to bounce back and rebuild their business. First, I got to shoot the interior and exterior of the building and then I got to shoot some of their menu
items. (The great thing about photographing food is getting to eat it afterwards. That hot fudge sundae was awesome!) Please visit Leggett’s and other Jersey Shore venues this Memorial Day Weekend
and all summer long, and show we are indeed “stronger than the storm”. Learn more
about Leggett’s at http://www.leggetts.us/
Special thanks to All Aboard Marketing Group for setting up the shoot. All Aboard is one of New Jersey’s newest and best digital marketing operations. From social media to websites to print advertising and videos, they do it all. Please check out their website at http://www.allaboardmarketinggroup.com/
Thursday, May 1, 2014
Sippy cups, pacifiers and baby toys...
At the end of last year NUK USA hired me to shoot some of their new Gerber baby products. Who knew sippy cups, pacifiers and baby toys could be so much fun... Special thanks to Revolution Digital www.revolutiondigital.com for setting up the shoot.
Wednesday, December 18, 2013
Architectural Interiors - Tommy Fox's, Bergenfiel, NJ
I always enjoy photographing new things. Last month I got a chance to shoot some architectural interiors at Tommy Fox’s bar & restaurant in Bergenfield, NJ. Tommy’s is a great place to wind down and enjoy some distinctly Irish food and drink. The challenge shooting interiors is balancing the interior light with outside light, as well as avoiding geometric distortion when shooting with a wide angle lens. I think we did OK on both fronts. For more information about Tommy Fox’s visit http://www.tommyfoxs.com/. To see more photos from the shoot and my other commercial photography work, please visit www.greatproductshots.com and click on the “Architectural” tab under Photo Galleries. BTW - special shout out to All Aboard Marketing for arranging the shoot and constructing Tommy’s new website.
Wednesday, June 12, 2013
Photographing Micro Precision Product Shots using Focus Stacking
I have many great clients, including Gene Kozak. Gene’s
company is Kozak Micro Adjusters www.kozakmicro.com.
He sells high quality micro adjusting screws, bushings & gauges for a
variety of industries. Gene is a brilliant guy and designs all his products
himself. He came to me at the end of last year to shoot some of his products.
The catch is most of them are quite small - less than one (1) inch long and very
thin. The threads on the screws are also very fine - some of the finest in the
industry.
A. Depth of Field
Sometimes we want shallow depth of field. We’ve all seen
(and I have done) photos where the main part of the image is sharp and the rest
of the image falls into soft focus. Using shallow depth of field is a way to
increase drama, and if you’ve read some of my prior blog posts, you know
increased drama = increased interest = increase sales. But just as often, especially for
technically precise products like Gene’s, you want deep depth of field so the
entire image is in clear focus. This allows potential customers to see the quality
and detail of what you’re photographing.
There are three common ways to increase the depth of field
in a photo:
1) Close down the aperture (F-stop) of the camera. The
smaller the aperture (higher F-stop) the greater the area in focus.
2) Manipulate the focus plane to increase the apparent depth
of field of the image. This can be done either with a “tilt-shift” lens or a “view”
camera. Both tilt-shift lenses and view cameras allow you to tilt the focus
plane parallel to the subject matter allowing it to appear that more of the
image is in focus.
3) Use focus stacking.
Focus stacking uses several photos of the same object taken at different focus
points. Those multiple photos are then combined in Photoshop to create one
image where everything is in sharp focus.
B. Focus Stacking
With regard to very small objects, the first two methods of
increasing depth of field - shooting at small apertures, or using a tilt-shift
lens or view camera - usually come up short. Thus, focus stacking is the only
way to get everything in sharp focus.
Below is an example of a group of Gene’s products. The first
shot is the final image after focus stacking is applied. The individual shots I
used to create the final image are below it.
There is no set formula for number of photos you’ll need to
do focus stacking. The general rule is the smaller the object and/or higher the
magnification, the more photos will be required. There is specialty software that
automates the focus stacking process but I prefer to use Photoshop. Photoshop
can automatically stack and align the individual images. Then I mask off the
unsharp portions of each image by hand. This tends to be more time consuming,
but I feel it yields better results.
A final side note: the higher the magnification the easier
it is to see dirt, dust, dings and other imperfections in the product itself.
This is true whether it’s an expensive piece of jewelry or a precision
adjusting screw. So the better the condition of the samples when they arrive at
my studio, the easier it is to get great product shots. That said, even the best samples usually require a fair amount of retouching when shooting at
high magnifications.
So there it is: focus stacking to create deep depth of field
in your micro precision product photos.
As always please contact me with questions or
leave comments in the space below.
Thursday, March 7, 2013
Taking Great Shoe and Footwear Photos
I enjoy sharing knowledge and techniques with others. I recently wrote an article which appears in the March/April 2013 issue of "Shoe Retailing Today", the official magazine of the National Shoe Retailers Association. The article discusses what goes into taking and making great shoe & footwear photos. You can download a pdf version of the article here.
As always, I'd love to hear your thoughts. Visit my website www.greatproductshots.com for more information or email me.
As always, I'd love to hear your thoughts. Visit my website www.greatproductshots.com for more information or email me.
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